To celebrate an important milestone on their journey toward becoming a professional athlete. This design captures the clients' drive, identity, and vision, serving not just as a design but as a symbol of the progress they’ve made and the goals they’re determined to reach. It was an honor to turn their ambition into a visual brand that they can carry with them as they continue pushing toward the next level.
LONDON JEMISON THE SHOOTER
The design features L and J initials, the logo becomes a meaningful representation of both his identity and his game, capturing who he is as an athlete. Paired with a basketball with an arched trail, symbolizing the signature arc of his shot. This element adds motion and personality to the design while highlighting one of his standout skills.
"LOCK IN
AND
LOCK DOWN"
When flipped upside down, the design subtly transforms into the shape of a padlock, a deliberate choice meant to represent his tenacity on defense. This hidden visual detail reinforces the idea that he “locks down” opponents, adding a symbolic layer of toughness and reliability to the logo. It’s a reminder that his identity as a player isn’t just defined by offense. It also refers to his ability to instantly "lock in" upon tipoff.